Email Marketing Specialist

Department:

Marketing

Reports to:

Director of Marketing

Location:

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

Shape the Future of Online Learning with OU Education Services:

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.

Job Summary:

This role is for the strategic thinker, the data-driven decision-maker and the innovative marketing leader. You'll be at the center of student journey communications, driving increased brand affinity and improved student experience from prospective students through to graduates.

Key Responsibilities:

• Ongoing audits and plans for optimization to improve the impact of communications on the student journey
• Develop targeted distribution lists within Salesforce CRM and Salesforce Marketing Cloud to support email segmentation and automated email strategies. This will involve leveraging the platforms' capabilities to identify and group subscribers based on specific criteria
• Extract data, execute targeted communications, and manage subscriber subsets within Salesforce
• Implement SMS/Text campaigns utilizing Salesforce and Mogli, ensuring effective delivery and engagement
• Partner with internal teams to improve campaign targeting through list refinement based on Salesforce data and insights
• Execute diverse email marketing campaigns using Salesforce Marketing Cloud, encompassing ad-hoc and automated initiatives. This includes managing content from various departments such as Enrollment Services, Student Success, and Marketing. Responsibilities also include coding, implementing dynamic content, and list segmentation
• Manage comprehensive campaign processes, including copywriting, quality assurance, proofreading, testing, editing, scheduling, deployment, and post-campaign analysis. Emphasis is placed on maintaining high-quality and accurate communications
• Apply email and SMS marketing best practices to ensure clear, customer-focused messaging. This involves using compelling calls-to-action, appropriate templates, ensuring message relevance, and optimizing for responsive design24.
• Support testing and optimization efforts to continuously improve campaign performance and results
• Collaborate with management to analyze campaign KPIs, provide performance feedback, and suggest actionable improvements
• Maintain expertise in email marketing, SMS marketing, and broader digital marketing trends to ensure the adoption of current best practices

Qualifications:

Education:

Required: Bachelor's Degree

Experience:

• Demonstrated experience in executing high-volume email marketing campaigns.
• Proven ability to thrive in a dynamic, entrepreneurial setting.
• Exceptional teamwork and collaboration skills, with a proactive approach to tasks and challenges.
• Superior communication abilities, both written and verbal.
• Meticulous attention to detail in all aspects of work.
• Solid analytical and problem-solving capabilities.
• Familiarity with Salesforce Marketing Cloud is a plus.
• Background in graphic design and HTML is desirable.
• Proficient in basic computer applications, including MS Word, Excel, SaaS platforms, and MS Teams

Skills:

• Strong leadership skills
• Strategic thinking
• Deep understanding of marketing principles
• Proficiency in data analysis and metrics-driven decision-making
• Excellent communication, presentation, and interpersonal skills

Benefits:

• Competitive salary and benefits package
• 401(k)
• Volunteer days
• Wellness reimbursement
• Opportunities for professional development and career growth.
• Hybrid work environment promoting work-life balance.

EEOC Statement:

OU Education Service provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.